By Kristin Barton
As a wellness professional, your clients come to you not just for the therapies you provide but for the feeling of being cared for and pampered. Your wellness office is a big part of your clients’ experience of your services, and it only takes a little imagination to bump your professional space up to the next level of luxury. What makes a wellness office extra special? It’s in the details!
Whenever possible, your client’s first view of your office should be peaceful, aesthetically pleasing, and engage as many senses as possible. Not only are things like color important, but scents, sounds, and good Feng Shui should be considered as well. Too, most of us are aware that along with aesthetic considerations, your clients should see evidence of your professionalism when they enter your office. These things include framed certifications, good quality equipment, and perhaps trade publications and brochures that detail your services. What are some other things you might consider adding to your office to maximize your clients’ experience? Consider some of the following:
- A towel warmer. These are relatively inexpensive (under $100) and add a lovely luxurious feel to your clients’ experience. Place an attractive hamper next to the warmer in your client bathroom to encourage your guests to keep the space tidy.
- An electric tea pot. These are great for herbal teas on cold days. For around $60, this little luxury is affordable and offers great added value for your clients.
- An electric essential oil diffuser. Great for aromatherapy, these diffusers are much cleaner than incense and scent the air beautifully. These run around $100.
- Sugar scrub for your client bathroom. Your guests will love using this to soften hands. They even come in scents that are appropriate for men or women.
- A desk fountain. For under $100 you can have a lovely desk fountain in a wide variety of styles to suit your taste. There’s nothing like the sound of water to soothe your clients’ nerves.
- Complimentary mints. This might seem silly, but people love them, and you can write them off like all your other consumables.
- Complimentary newsletters with useful articles and a 5% off coupon. People want to be educated about their wellness and nothing keeps your business in the forefront of people’s minds more than providing them with useful information.
Another creative way to engage your clients is to offer a “win a free gift” fish bowl, where clients leave their business cards for monthly or quarterly drawings for products or discounted sessions or classes. Or how about offering a discount for donating non-perishable items for a local food shelf? This helps the community and gets your business recognized by local charitable organizations. And the more your name is known, the better your revenue will be!
Your office is a huge part of your business, so don’t forget to give it your love and attention. It’s the small things that people remember, and it only takes a little effort and revenue to invest in great ideas to make your wellness business stand out from the crowd.