By using Intense Pulse light equipment you can rejuvenate, both your clients’ skin as well as your spa business. Of key importance here is the fact that not all lasers are alike. Most also do not work on darker skin. So a great deal of research and careful study is required when you decide to
By Terri Klein There’s a new app available for download for both iPhone and iPad, and whether you’re an acupuncturist, massage therapist, yoga instructor or trainer, it’s a great little item for you to recommend to your clients – or to use yourself. It’s called SweetBeat, and with the help of a standard heart rate monitor
By Kim Nunley Nothing is going to replace word of mouth as the premier way to build beauty and cosmetology clients. People trust their friends and hearing them vouch for you and your talents is the most effective way at getting new people into your shop. However, it would be crazy to overlook the marketing
By Kristin Barton As a wellness professional, your clients come to you not just for the therapies you provide but for the feeling of being cared for and pampered. Your wellness office is a big part of your clients’ experience of your services, and it only takes a little imagination to bump your professional space
By Kim Nunley Some personal trainers may be hesitant to work with more than one client at a time due to their concern of not being able to supervise and motivate their clients. However, there is an array of benefits to training multiple people at once, both for you the trainer and for your clients.
By Michael H. Your employees can make or break you. Hire the wrong people and you are asking for huge problems; while the right employees actually bring more business your way. Hiring the right people saves you time, energy, and can actually make more money for your business. A constant turnover of employees requires time
Kim Nunley It may seem like consistently fitting in exercise and eating healthy would come easy to a working health and fitness professional. But, as you know, the long hours and dedication to your clients can often result in you skipping your own workouts and consuming foods that aren’t ideal due to time constraints. Following
Kim Nunley Having a quality website can be an effective tool for building your cosmetology business. It allows you to move beyond the “word of mouth” business-building technique and increase your clientele by impressing website visitors that you’ve never personally met. Your website should feature contact information, the location of your studio, links to your
By Samantha Carroll If you walk into a spa, beauty salon or any other wellness centre, the first thing you notice is how the place looks. A clean, welcoming décor is an important key to a professional and comfortable experience for your client. While this element is always important, it may be easy to overlook
Kim Nunley Whether you own a beauty salon or your rent space within an already established business, the number of clients you are able to service directly impacts your success. Obviously, gaining new clients through referrals or advertisements is essential to building your business. However, not to be overlooked in ensuring that your schedule is